(Photo Credit: Amazon Books) In the “New Rules of Marketing and PR” by David Meerman Scott, readers learn about the evolving change in news distribution and how to adapt to Web 2.0. This book provided extensive insight on the reasons why the new rules matter, how to adjust to the new rules and… Read More “The New Rules of Marketing & PR”:Book Review
(Photo Credit: Amazon Books) Introduction Out with the old, In with the new! That’s exactly what this weeks reading is telling us to do. The old rules of PR & Marketing no longer apply to Communications Professionals as the shift from traditional marketing to web/social media marketing continues to grow. “The New Rules of Marketing &… Read More “The New Rules of Marketing & PR”
(Photo Credit: Amazon.com) You ever wondered how well PR and Social Media could work together? Lisa Buyer’s “Social PR Secrets” offers numerous tips on how to effectively publicize a brand with the use of social media. At first glance, the book did not look big enough to cover all the content it did,… Read More Book Review: “Social PR Secrets”
In this weeks reading, I learned a lot about SEO tools. It is definitely a great way to increase visibility among audiences and evaluate web site traffic. It is crucial for every business to have an SEO strategy in place if planning to succeed in terms of online marketing; it remains one of the single most… Read More The Importance of SEO Tools
The new rules of Media Relations are a must-have for Communications Specialists! It seems the world as we once knew it is no longer. The growth of social media has transformed the way PR Professionals send and receive news, target their consumers, evaluate contingency, and establish relationships with the public. Just take a second and… Read More New Rules of Media Relations
Photo credit: LiveScience.org Unlike other mysterious topics such as psychic powers, ghosts, or Bigfoot, there is no doubt that crop circles are “real.” The evidence that they exist is clear and overwhelming. The real question is who or what creates them?! Crop circle enthusiasts have come up with many theories about what creates the patterns,… Read More Crop Circles…Man-made?